Take a look at this CIODIVE.com article by Naomi Eide to understand American Airlines’ measured approach to new technology adoption. It describes their method of getting more customer-benefit features and functionality out of the existing technologies they already know and use before venturing into newer, unproven technologies.

While they are constantly exploring emerging technologies, and actively applying machine learning and data science techniques, they are finding rich rewards by getting more out of existing systems.

As Phillip Easter, head of emerging technology at American Airlines, says in the article, “I’m looking at new ways that we haven’t considered that can make the customer’s journey more delightful or less stressful, yet not impacting the systems that do the day-to-day heavy lifting.”

Read the full story at CIODive.com.


Source: WTN News