Speaker and Topic Guidelines

Speaker Guidelines and Material Deadlines

As of December 15, 2016 ~ subject to change without notice ~ Get print version

These deadlines are in place to ensure that the advisory board has adequate time to vet the topic as well as schedule time for at least one conference call between the speaker and the board members to discuss the slides and dialog questions prior to the conference.
Please note that if these guidelines and deadlines listed below are not followed, your keynote or strategic briefing may be canceled.

Due Dates:

We would like to request that the initial session description draft and speaker selection be received no later than January 19, 2017.

This enables us to build an agenda with complimentary sessions and topics that do not overlap based on working conference theme of protecting your organization against digital disruption. This will provide time for review, feedback from our conference chair and/or CIO advisory board members, time to schedule calls, if needed and final approval prior to that deadline.  Once you have a speaker, please send a short bio and speaker headshot.

• Initial speaker selection and topic (session abstract) must be submitted and approved by 1/19/17
• Mandatory input call with speaker/advisory board prior to 1/27/17
• Slides (if used) due by 1/27/17 ~ Limited to 10 for Keynote, 5 for Strategic Briefing
• Final slides, discussion questions, and review call with speaker/advisory board prior to 2/12/17

Speaker and Topic Guidelines

  • All topics are vetted through the advisory board for interest levels, relevance, commercial message and appeal.
  • The Fusion advisory board works closely with sponsors to develop a session through which their organization can display its knowledge and expertise at an executive level. Not only do you have the opportunity to present in front of the Fusion audience, but you also benefit from interaction with executive advisers who help you refine and target your message.
  • Your audience is far more sophisticated than you may think; when they attend your session they do not want to sold to, lectured or, worse still, patronized. These are not to be used as sales presentations and slides (if used at all) will be limited to 10 for Platinum Keynote and 5 for Gold & Silver Strategic Briefing. In the past, the most well-received presentations had no slides at all. Slide builds count as separate slides – if the slide has 3 builds, it counts as 3 slides.
  • Your presentation should not exceed half the time allocated to allow for the last half to be a Q&A dialog.
  • Your speaker should be at least a Vice President (preference is C-Level and above) and is subject to advisory board approval.
  • Speakers are expected to remain at the event throughout the day; at minimum, they’re expected to stay through the conversation break following their talk, so attendees can approach them and ask questions.
  • Please provide one paragraph bio and headshot when speaker is secured.
  • Speaker may also be an executive of one of your clients to help deliver a “case study” session.
  • Please note that if speaker is from sponsoring company, they are included in the internal registration passes. If you have a speaker from one of your clients and are presenting a “case study”, speaker can be one of your optional client passes. Case study sessions are always well-received.

Session Topic and Presentation Tips

  • Educate, enlighten and entertain the audience.
  • Give the audience something of value such as case studies they can learn from and tips they can apply when they get back to the office.
  • Give the audience information and insights they cannot get elsewhere.
  • The audiences’ time is valuable. Don’t waste it giving them irrelevant content, standard corporate presentations or sales material.
  • If your presentation is one of the best then you will have created a positive association with your company and its products and services, and you will get the brand recognition and sales that you need to justify your time.

Slides: (Limited to 10 for Platinum Keynote, 5 for Gold, Silver Strategic Briefing)

  • A few slides can be helpful for the audience, but they are by no means necessary or relevant to every session. Ask yourself: Would my slides help and clarify information for the audience, or would they distract and confuse them?
  • Will your slides change their thinking or provide them with an advantage over someone that hasn’t seen your presentation? If not, don’t use them.
  • Use as little text as possible — if your audience is reading, they are not listening. Text-heavy slides will only distract the listener from the heart of the message.
  • Do the slides have too much information? No slide should support more than one point or have more than six lines of text. 
  • Is each slide necessary? Too many slides can be distracting. Make sure every slide has a purpose – for those that don’t, cut them.

Relevant article: Not another vendor presentation…  from The CIO Leader.


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