McDonald’s stunned a lot of people yesterday when it announced its biggest acquisition in 20 years–one that reportedly cost it over $300 million.

No, McDonald’s didn’t buy a competitor.

It bought a tech company.

That’s right–McDonald’s has reached an agreement to acquire Dynamic Yield, an Israeli startup that specializes in “decision logic” technology. This tech uses data acquired from previous purchases to recommend additional purchases. (Think: the “customers like you also bought” suggestions when shopping on Amazon, for example.)

 

READ FULL STORY – Inc. Magazine

Source: WTN News